NEWS
2020.08.03
In-house AI Video Editing Cloud “Video BRAIN”
Official release of "Video BRAIN Analytics"
A one-stop service for video content planning, production, and effectiveness verification

Tokyo – August 3, 2020 – OPEN8 Inc. who provides Video BRAIN, an in-house AI video editing cloud service is pleased to announce the official release of a new feature in our SNS posting and analysis service, “Video BRAIN Analytics”.

In today’s world working remotely is the new normal and various corporate activities are conducted online, making social networking sites (SNS) an even more important contact point between companies and consumers. The number of companies that use “Video BRAIN” to send out information via SNS is on the rise, and 90% (*1) of these companies are using “Video BRAIN Analytics” to verify the effectiveness of the service.

In response to the needs of these companies to “understand the trends of highly effective posts” and “compare and analyze multiple accounts”, we have implemented a new feature that allows you to compare and analyze the trends of content with high engagement, creative types, and posting frequency (timing and volume of posts) for up to 30 accounts, as well as to measure the effectiveness of each post and visualize the correlation with the number of followers. The simple UI/UX makes it easy for anyone to operate social media and supports in-house verification of effectiveness.

The in-house AI video editing cloud “Video BRAIN” supports video editing in the flow of information transmission using video. “Video BRAIN Analytics” supports the planning and analysis of videos. By using these two together, it is possible to perform everything from planning and production of video content to analysis in a one-stop service.

(*1) “Video BRAIN Analytics” adoption rate of companies that operates SNS through Facebook and Instagram among companies that use Video BRAIN.

URL: https://c.open8.com/qKxqEf

 

 

<New features for Video BRAIN Analytics>

1. Account Analysis
Even if you are operating multiple SNS accounts for each brand, you can register up to 30 accounts, including those of your competitors, for comparative analysis. You can compare and analyze the market trends, improvement points, and differentiation points from the listed various data.

2. Submission Frequency Analysis
Posting timing (day of the week and time) that tends to have a high engagement rate based on past posts will be displayed, allowing you to analyze effective posting timing and amount of posts.

3. Post Ranking Analysis
Displays the top 5 posts with the highest number of engagements within a specified period. You can see at a glance what kind of content matches your users and analyze the trend of content with high engagement by comparing it with other accounts.

4. Analysis by Type of Posts
You can compare the average number of engagements, the total value, and the average engagement rate by type of creative (video, still image, URL link, text, etc.) of the posted content for a specified period term. You can also analyze which post types are more effective by comparing them with other accounts.

5. Insight Analysis
In addition to the engagement rate, you can analyze the potential needs of users by obtaining the number of reaches and clicks for each posted content. You can also analyze the numbers of all registered accounts for a specified period term, which can be used for various brand trend analyses.

– This service is provided to companies who are Video BRAIN users.
– The target social media is Facebook and Instagram.

 

Click here for the Japanese version

ABOUT Video BRAIN

Video BRAIN is a service that can create “unlimited video anytime, anywhere at ease”. This in-house AI automated video editing cloud service makes it easy for anyone to edit high-quality, narrative videos in minutes with the support of AI. The user interface is designed for inexperienced users, making it easier to create videos as if using PowerPoint. Many companies have adopted it regardless of the industry and have been highly evaluated for its ability to produce video in-house, which had previously been outsourced, and for its cost and time savings.

For further more information, please visit us https://video-b.com/


ABOUT OPEN8 Inc.

OPEN8 Inc. is a content technology company that develops our own AI technology centered on natural language processing and computer vision and possesses “OPEN8 CORE TECHNOLOGY” which consists of algorithm and software modules.

We support companies from various industries to deliver visualized information through the provision of APIs such as the automatic video generation function and “Video BRAIN”, an in-house AI automated video editing cloud service. We also combine our expertise in video content production and distribution knowledge cultivated in the video advertising and video media businesses. In 2019 we were awarded as one of the Red Herring Top 100 Asia Winner, an award given by Red Herring to innovative private technology ventures in Asia.

Based on our business concept of “becoming a growth driver of every company’s information distribution strategy with AI and SaaS,” the company offers the following three businesses

(1) SaaS Business
We provide “Video BRAIN”, an in-house AI automated video editing cloud service to businesses. Once you submit materials such as photos and text, the AI engine analyzes the data and creates a video with a storyline. Anyone can easily create rich video content within a few minutes. Many companies from small businesses to enterprises have adopted this service, regardless of business or objectives including PR, instruction manual, or recruiting contents.

(2) API Business
We provide the “OPEN8 CORE TECHNOLOGY” which consists of algorithm and software modules as an API. It can be used as a stand-alone solution or in combination with multiple technologies and can be used by corporate needs.

(3) MLaaS (Machine Learning as a Service) Business
We build our own unique model based on the company’s private data and develop original solutions in combination with our “OPEN8 CORE TECHNOLOGY”.

For all press inquiries
OPEN8 Inc., Public Relations: Chiaki Iwama, Yuki Kato
Iwama MOBILE +81)80-4105-0853
Kato MOBILE:  +81)80-9745-9220
PHONE: +81)50-1749-7880
FAX:  +81)3-6892-5529
EMAIL:  info@open8.com