Launch of Video BRAIN’s New Brand Message

Tokyo – March 17, 2021 – OPEN8 who delivers a cloud-based video editing service Video BRAIN updated the brand tagline, and announced a new brand message to clearly convey the essential value of Video BRAIN.


  • Thoughts behind the Brand Message

In addition to advertising and promotion, every business scene, from sales to recruitment, or internal meetings and production sites, requires “communicating something to someone else”. But business documents made up of text, diagrams, and photos are difficult to create, and one of the biggest challenges companies face is not being able to convey what they want to say.

It is said that the amount of information communicated in a 1-minute video is equivalent to 1.8 million words, or 3,600 web pages, so the power of video to convey information is overwhelming. However, producing a video requires operators with expertise in video editing and high-spec equipment, which is costly and time-consuming. It is also not something that can be easily outsourced.

Video BRAIN is a cloud service that solves these difficulties, costs, and time involved in video editing.

With the power of technology, it allows anyone to easily create videos that can be used in business situations in a matter of minutes.

A 30-second video of a PowerPoint presentation that used to take 10 minutes to explain will be much easier to understand, allowing you to spend the rest of your time discussing business. Or if you can make a video that shows the atmosphere of the office and the people you work with, it becomes content that attracts job seekers.

With Video BRAIN, existing materials such as photos, images, and videos can be recreated as business video content with new value and become more useful for “communicating something to someone”.

We believe that the essential value of Video BRAIN is to “make any communication possible,” and we want to help your business grow more easily and powerfully through video transformation.

With this in mind, we have created this new brand message.


Click here for the Japanese version


Video BRAIN is a service that can create “Easy for anyone to use video”. This in-house AI automated video editing cloud service makes it easy for anyone to edit high-quality, narrative videos in minutes with AI support. The user interface is designed for inexperienced users, making it easier to create videos as if using PowerPoint. Many companies have adopted it regardless of the industry. Also, by using Video BRAIN together with the SNS posting and analysis service “Insight BRAIN”, we can provide a one-stop service from planning to production and analysis of video contents.

For further more information, please visit us


Open8 is the Content Technology company that develops our own AI technology centered on natural language processing and computer vision and possesses “OPEN8 CORE TECHNOLOGY” which consists of algorithm and software modules. Based on our original concept: “AI x SaaS to become a growth driver of every companies’ information distribution strategy”, we support delivering information by companies in any industry through the provision of APIs such as the automatic video generation function,  “Video BRAIN,” video editing cloud service, by combining our expertise in video content production and distribution know-how cultivated in the video advertising business and video media business, and the SNS posting and analysis service “Insight BRAIN”. We are proud to announce that we’re the 2019 Red Herring Top 100 Asia Winner, an award given by Red Herring to innovative private technology ventures in Asia.

(1) SaaS Business

Providing “Video BRAIN”, a video editing cloud service to businesses contributes to the video transformation. Once you drag and drop media such as photos and text, the AI engine analyzes the data and creates a video with a storyline. Anyone can easily create rich video content within a few minutes. Many companies, including major corporations, have adopted this service for a wide range of purposes, regardless of business or the type of work, including PR, manuals, and recruiting content. Also, by using Video BRAIN together with the SNS posting and analysis service “Insight BRAIN”, we can provide a one-stop service from planning to production and analysis of video contents.

– No.1 Automatic Video Generation Sales Share (*1)
– No.1 AI video editing tool for marketers (*2)
– No.1 AI video editing tool for enterprises (*2)
– Good Design Award 2019
– Ruby Biz Grand Prix 2020 Special Prize

(*1) source: Deloitte Tohmatsu MIC Research Institute Co., Ltd. 「Video generation and distribution software Market Report 2020Market share in Video generation software2020)Japanese only
(*2) source: Japan Marketing Research (FY2019/Nov)

(2) API/MLaaS (Machine Learning as a Service) Business

Providing “OPEN8 CORE TECHNOLOGY” which consists of algorithm and software modules as an API. It can be used as a stand-alone solution or in combination with multiple technologies and it’s also able to be used by corporate needs.
Also, building our own unique model based on the private data from the businesses and develop it to original solutions in combination with “OPEN8 CORE TECHNOLOGY”.

For all press inquiries
OPEN8 Inc., Public Relations: Chiaki Iwama, Yuki Kato
Iwama MOBILE +81)80-4105-0853
Kato MOBILE:  +81)80-9745-9220
PHONE: +81)50-1749-7880
FAX:  +81)3-6892-5529